May 2012

Evolution’s dedicated VIP Live Casino for William Hill

Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has extended William Hill’s Live Casino offering with the launch of a new, dedicated VIP area exclusively for William Hill customers.

Hosted at Evolution’s purpose-designed production studios, the entire dedicated environment has been designed and branded to William Hill specifications. Featuring high-quality interior design, décor and mood lighting, this unique online Live Casino replicates the look-and-feel of a premium, VIP-focused land-based casino.

Customer service is also tailored to the needs of a VIP audience. This exclusive area is staffed by a dedicated team that includes both native speaking English dealers and native speaking English, Spanish and Cantonese VIP Hosts. Attired in William Hill corporate uniforms, male and female staff will serve VIPs, supported by real-time CRM (Customer Relationship Management) tools.

The presence of online VIP Hosts is a key unique feature. The VIP Hosts are on-hand to answer in real-time (via live video feed, internet chat or via phone) any questions players may have. The hosts can also organise exclusive table bookings and instantly award credits or refunds to customers’ accounts. All hosts have been hand picked from leading land-based venues to deliver a service that truly mirrors the VIP service found in high-end ‘real’ casinos.

Visitors to the William Hill VIP area can choose from dedicated Live Roulette, Blackjack and Baccarat tables in a Salle Privée. A further seven dedicated Live Blackjack tables are also available, while space for further expansion has been factored into the studio plan.

Colin Cole-Johnson, eGaming Director at William Hill said: “This is another major investment for William Hill in online, and part of our strategy to deliver further incremental revenue from this growing sector. This latest move underlines our commitment to delivering the best and most realistic live gaming experience online for all customer segments. Central to that commitment is closing the gap between the online and land-based casino worlds.”
Svante Liljevall, Chief Operating Officer of Evolution, added: “William Hill was the first to take a dedicated environment at our studios. They are now extending their dedicated area to maximise the hugely exciting potential of highly branded and expertly managed online service delivery. For us, William Hill is the model client – they are always keen to exploit new ideas, which in turn gives us the opportunity to create better and better online services. Together we really are pushing forward the boundaries of what is possible in live online gaming.”