August 2011

888 goes live with Evolution’s Live Casino in Italy

Evolution Gaming, the pioneer of video-streamed Live Dealer gaming, has extended its agreement with 888 for the provision of Evolution’s Live Casino games worldwide. The new deal has immediately resulted in early entry for 888 in the re-regulated Italian market, where has now gone live. The launch follows Evolution becoming the first Live Casino provider officially certified in accordance with the new rules set by AAMS (Amministrazione Autonoma Monopoli di Stato).

Commenting on a worldwide deal that has huge significance for Italy’s burgeoning online gaming market, Evolution CEO Jens von Bahr said: “We are proud that 888 continue to integrate Evolution Live Casino within their global offering. And we’re delighted to have helped 888 be the first to market in Italy with Live Casino and share 888’s excitement about the enormous potential of our Live Casino solutions in this market. Italy is already Europe’s biggest online gambling market by revenue – and also the third-largest market in the world.”

Pier Francesco Geraci, CEO, stressed the potential of the two-year deal to deliver strong commercial advantage for operators: “Evolution’s Live Casino solutions are infinitely customisable and offer full scope for localisation, making them perfect for the Italian market and, indeed, for every other country that 888 serves.”

Geraci explained: “The flexibility of Evolution Live Casino enables high quality, real-time interaction between dealers and players, which makes for a far more rewarding and realistic local customer experience. This product has proven successful in other territories and we are confident that our Italian roll-out will attract huge interest, a high volume of players and high levels of customer loyalty.”

Evolution’s commitment to the opening up of the Italian gaming market has also seen the company develop its Venezia Roulette product. This premier-class online Roulette room features highly experienced native speaking Italian dealers. The Evolution dealers have been hand-picked for their intimate knowledge of Italian gaming and their ability to deliver exceptional customer service.