January 2014

Evolution to showcase new Live Three Card Poker, Blackjack side bets and world-class mobile at ICE

Evolution Gaming, the world leader in video-streamed Live Dealer gaming, will showcase a host of exciting additions to its ever-growing Live Casino offering, as well as its new Malta studio, on stand S4-210 at ICE, 4–6 February 2014.

Making its ICE debut will be Live Three Card Poker, created in partnership with SHFL entertainment, Inc., and described as, “a world-class Live Casino version of the most popular casino specialty table game of all time.” This keenly awaited variant of the SHFL global favourite will be joined by an enhanced release of Evolution’s world’s fastest Live Blackjack, now with 21+3 and Perfect Pairs side bets.

Another key ICE attraction will be Evolution’s recently extended iOS and Android mobile offering. Visitors will see how Evolution’s core games – and all tables – can be played on iPad and leading Android tablets, with all Live Roulette games and tables also accessible on iPhone and leading Android smartphones.

Helen Hedgeland, MD of Evolution UK, said: “Our dedicated Mobile development team has re-purposed our core live games in HTML5, specifically optimising each game to the OS and screen size of each device. A key benefit of this approach, alongside the world-class quality, is that virtually all of our live tables are available to players on mobile devices – not just one or two tables, which is often the case with other Live Casino providers.”  

Further underlining Evolution’s commitment to delivering a flawless multi-channel Live Casino will be solutions that enable Live Casino TV shows with real-time betting and live dealer games streamed to VLTs in betting shops and other gaming venues.

Also making their debut at ICE will be Evolution’s Immersive Roulette, the world’s most advanced online Live Roulette, and Multi-Game Play. Immersive Roulette uses multiple HD cameras to allow players to follow every movement of the ball in close-up, while Multi-Game Play enables any mix of up to four live games to be played simultaneously in one window.

Other areas of the ICE stand will focus on two of the fastest-growing areas of Evolution’s operations – native speaking dealer tables, and dedicated tables and environments. The latter, says Hedgeland, “allows operators virtually limitless scope to customise and brand their Live Casino offering and to develop clear differentiation. With a dedicated table, licensees can introduce dedicated teams, live promotions and cross-selling in real time. Also, just like licensees using our generic tables, they can ramp up targeted, measurable marketing with Direct Game Launch, which gives players direct access to a licensee’s live tables via links in texts, emails, web banners and so forth.”

Finally, Evolution will use ICE as an opportunity to celebrate and promote the opening of its new studio in Malta. Video displays will give visitors a glimpse of the new state-of-the-art facilities at Evolution’s second central studio, which is the new home to the company’s international dealer teams.

According to Hedgeland, “Added to our existing Riga studios, our new Malta studio greatly extends our capacity and capability. Malta now offers the widest range of native speaking tables in the Live Casino sector. In Riga, of course, we continue to offer both generic tables and dedicated tables and environments but with one key difference – the Malta studio opening has freed up space to develop our dedicated offering still further.”

“We are expecting a busier than ever ICE, not least because we have so many exciting options and new developments to offer,” concluded Hedgeland. “Depending on their regulatory and business needs, operators can now stream world-class Live Casino from either of our central studios in Riga and Malta and/or from an in-venue studio in a land-based casino. They can also reach out to players in their homes, when they are out or on the move, and also when they are within a gaming venue, be that a casino or a retail shop.”