September 2011
19.09.2011

Evolution’s grand Venezia Roulette room unveiled for new Italian market

Evolution Gaming, the pioneer of video-streamed Live Dealer gaming, has announced the launch of Venezia Roulette – a premier-class, fully AAMS-approved online ‘destination casino’ developed specifically for the re-regulated Italian market.

The announcement comes just a few weeks after Evolution’s generic Live Casino became the first such online solution to be approved for the new market by AAMS (Amministrazione Autonoma Monopoli di Stato), the Italian regulator.

With Venezia Roulette Evolution has created a ‘real’ top-class Live Casino environment – fully approved and ready for rapid implementation by Italian-focused gaming operators. The online venue replicates the excitement and experience of playing at the very finest Italian casinos – complete with real-time interaction with native speaking dealers and with fellow Roulette game players.

According to Gionata La Torre, CEO of Evolution Italy, “The superb interior design, lighting and ambience recreate the opulent, classical surroundings of the finest Italian casino. At the same time, players benefit from exceptional levels of professional and locally-aware customer service delivered by highly experienced native Italian speaking dealers.”

Continues La Torre: “All our Venezia Roulette dealers have been headhunted from Italian land-based casinos, and all understand the culture of Italian casino-based gaming and Italian players. They have also undergone thorough online live dealer training, so they’re fully prepared for the take-off of Live Casino in our re-regulated and revitalised market.”

Venezia Roulette is based on the same concept to Evolution’s highly successful London Roulette live dealer gaming room, which, says Evolution CEO Jens von Bahr, is “modelled on the crème de la crème of British casinos”, and offers players “an exceptional, localised live dealer gaming experience unmatched anywhere on the web.”

London Roulette has already been deployed by a number of top-tier operators in the UK and mainland Europe. According to von Bahr, “Results have been very impressive, with strong uptake amongst both existing players and all-new players for operators and low cost of customer acquisition.”

von Bahr adds: “Localisation of Live Casino – and with it the ability to acquire, impress, retain and develop players through a great online experience – is vital to new and changing European gaming markets. Targeted, localised solutions such as London Roulette and Venezia Roulette – which Evolution can create for virtually any country, city or culture – are key to operator success in this new age.”