May 2012

Lottomatica’s Evolution Live Casino goes live in Italy

Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has announced that its online Live Casino service for Lottomatica has now gone live in the Italian gaming market.

The choice of Evolution Live Casino – the first solution of its kind to be approved by AAMS, the Italian regulator – has enabled Lottomatica to rapidly add real-time online casino table games to its extensive lottery, instant win, VLT and sports betting operations in Italy.

Three dedicated Lottomatica tables now offer a mix of Live Roulette, Live Blackjack and Live Baccarat games to Lottomatica customers. The tables are staffed by a dedicated team of experienced native speaking Italian dealers. Each dealer has been selected and recruited specifically for the Lottomatica Live Casino in Italy, and each member of customer-facing staff wears Lottomatica corporate attire.  The dedicated tables from Evolution also give Lottomatica a high degree of control over online branding and in-studio Live Casino features, décor and backdrops. In addition, dedicated tables and staff provide opportunities for Lottomatica to cross-sell its other products and services to its online Live Casino audience.

Explaining Lottomatica’s decision to choose Evolution, Gianluca Ballocci, Internet Gaming Director at Lottomatica Group, said: “Evolution Live Casino fits perfectly with our strategy of maintaining leadership in regulated gaming markets and pursuing opportunities that enhance the value of our brand. Technology is a major enabler for new gaming applications and new market opportunities. However, technology alone is a commodity. We believe that increasingly it is content that differentiates products and services in the market. Evolution is, in our view, the world-leading Live Casino platform, blending the best content and customer experience with full flexibility for brand and service development as we move forward.”

Gionata La Torre, CEO Evolution Italy, commented: “We are delighted to have helped Lottomatica add Live Casino to its already impressive and wide-ranging line-up of gaming and lottery products. This launch is creating massive interest and adding huge incremental revenue opportunity for Lottomatica in one of Europe’s most exciting markets.”